ChinaTourly | Creator Collaborations

Create your next China story with us

We offer 4-6 creator collaboration places each year. Support depends on your party size, audience and itinerary costs. This is selected-service support, not a promise of an all-expenses-paid trip.

Discuss a collaboration Explore our journeys

4-6Creator places per year
TailoredService support
AgreedBefore travel

THE FRAMEWORK

Selected support, with clear travel costs

We retain 4-6 creator collaboration places per year. Each place is subject to a suitable proposal and an agreed support plan; it does not mean the whole trip is free.

Our journeys are privately arranged. We review your travel plans, party size, audience on an individual platform and overall itinerary costs before confirming support.

We then set out the sponsored services, who receives them, the relevant dates or quantities, and the costs that remain payable. Please do not book on the assumption that an application has been accepted or that all expenses will be covered.

Three things to know before you apply

We welcome proposals from bloggers, photographers, filmmakers and other travel creators. Audience size helps determine the discussion; it is not a blanket requirement to have three million followers.

PARTY SIZE

Count everyone travelling

Include the creator in the total party size. Three companions means four travellers; four companions means at least five travellers.

AUDIENCE

One platform at a time

Follower counts are assessed on a single platform, not added across accounts. Above 3 million followers, terms are discussed individually; exactly 3 million is also reviewed individually.

COSTS

Know what remains payable

Support is limited to the services explicitly agreed for your itinerary. Flights, visas, insurance, additional services and other unagreed costs are not automatically included.

Support by party size

The framework below applies to creators with fewer than 3 million followers on one platform. Companions exclude the creator. Every proposal needs an agreed itinerary and cost review; an application does not confirm sponsorship.

Travelling solo

1 traveller

One night of accommodation and meals for that day

The agreed support is for the creator only. It does not cover accommodation or meals throughout the trip. The date and arrangements are confirmed before travel.

Creator + 1 companion

2 travellers

Selected-service support only

We assess which specific services we can support after reviewing the itinerary and overall costs. There is no automatic free trip for either traveller, and the solo offer does not automatically apply.

Creator + 2 companions

3 travellers

Discussed individually

There is no preset support package for this party size. We review the proposed itinerary and costs before confirming any services.

Creator + 3 companions

4 travellers

Creator's accommodation, heritage experiences and attraction tickets

Support is for the creator's agreed accommodation, intangible cultural heritage experiences and admission tickets. The three companions cover their own travel costs. Nights, experiences and tickets are specified in the proposal; other creator expenses are not automatically covered.

Creator + 4 or more companions

5+ travellers

Limited car-service days and heritage experiences for the group

Support may include car transport for the whole group on selected days and a limited number of intangible cultural heritage experiences. Days, service scope and experience quantities depend on overall itinerary costs. Meals, hotels, tickets, flights, rail fares and full-trip transport are not automatically included.

Agree the details before you travel

A clear proposal separates the services we can support from the costs you and your companions will pay.

BEFORE CONFIRMATION

A proposal that names every supported service

Tell us the story you want to create, where you would like to travel and who will join you. Share a public profile or portfolio, your audience information, proposed content and the support you are seeking.

We review the overall itinerary cost before agreeing to any sponsorship. For car services, we specify the dates and scope. For heritage experiences, we specify the participants and number of sessions. Where accommodation is included, the proposal identifies the nights and arrangements.

Content deliverables, usage permissions and any other terms are discussed separately. Sponsored or gifted services should be disclosed clearly under applicable rules and platform requirements.

Discuss your collaboration

Get to know ChinaTourly

Meet our team and explore how we plan private journeys through China.

Our Team

Meet the people who coordinate enquiries and private journeys.

Brand / Team

Open page

Our Approach

Understand how we plan an itinerary and confirm its arrangements.

Brand / Method

Open page

Sustainability

How private inbound travel can support intangible heritage inheritors, not erode them.

Brand / Responsibility

Open page

Creator collaboration questions

The scope below is a collaboration framework, not confirmation of a free trip.

Is this an all-expenses-paid China trip?

No. Our standard creator programme offers selected-service support according to party size and an agreed itinerary. It does not automatically include flights, all hotels, meals or every travel expense. We confirm supported services and remaining payable costs before arrangements are made.

Do I need 3 million followers to apply?

No. Creators with fewer than 3 million followers on one platform can submit a proposal under the party-size framework above. For more than 3 million followers, we discuss the scope individually. Exactly 3 million is reviewed individually too. Follower counts from different platforms are not combined, and no follower count automatically guarantees sponsorship.

Can two people receive a fully sponsored trip?

Our standard support for two travellers is limited to selected services, not a fully sponsored trip. We review the proposed itinerary and overall costs before confirming any services or the costs remaining payable.

Does a group of five or more get all transport and meals free?

No. For a creator with at least four companions, support may include car services for the whole group on a limited number of days and a limited number of intangible cultural heritage experiences. The exact scope depends on overall itinerary costs. Meals, hotels, admission tickets, flights, rail fares and full-trip transport are not automatically included.

Does submitting a proposal reserve a creator place?

No. We offer 4-6 creator collaboration places each year, but availability and support are confirmed individually after reviewing the proposal and itinerary costs. Please wait for a clear agreement before making arrangements that depend on sponsorship.

Are cash fees or content usage rights included?

Cash compensation, deliverables and content usage rights are not automatically included in the travel-support framework. Any proposed terms need a separate agreement. Creators should clearly disclose sponsored or gifted services in line with applicable rules and platform requirements.

For bloggers, photographers and filmmakers

Tell us about the China story you want to create

Include your public profile, follower count on one platform, audience, dates, destinations, total travellers and proposed content. Tell us which support you need and which costs you can cover. Our team is available 08:00-22:00 China time (UTC+8).

Send your proposal View private journeys

Prefer to talk first? hello@chinatourly.com · WhatsApp +1 725 303 6645