Our Brand · Our Approach

How we build a private China journey

Every ChinaTourly journey starts with the same five-axis brief: pace, party composition, anchor interests, property tier, freedom. Get those right and the trip writes itself. This page explains the method behind our route catalogue and Bespoke design process.

  • 5Design axes
  • 2-3Design rounds
  • 24 hoursResponse time
Method

Five axes — and how they cascade into your trip

Most travel planning asks 'where do you want to go?' We think it's the wrong opening question. Where you go is the output of pace, party composition, anchor interests, property tier, and freedom. We start with the five axes; destinations follow.

Axis 1 · Pace. How fast you move shapes everything else. Hands-on pace (4 sites/day) maximises sites covered. Cultural pace (2-3 sites/day) earns depth. Insider pace (1 site/day, 3-night minimums) means a real artist session, a long courtyard breakfast, an actual afternoon nap. Most travellers think they want hands-on; most should choose cultural.

Axis 2 · Party composition. Solo, couple, four friends, family-with-kids, multi-generational, extended-family milestone. Each pushes different decisions. Multi-gen forces mid-day rest pacing, single-floor hotel rooms, accessibility briefing for elders, kid-tolerant restaurants. Party is the most-underweighted brief input.

Axis 3 · Anchor interests. Two or three anchors focus the trip; more than three dilutes it. Calligraphy + classical garden + Mingqian tea is tight. Calligraphy + Tibet pilgrimage + Yunnan rural is incoherent. We push back when briefs feel diffused.

Axis 4 · Property tier. Five-star standard for Signature; Aman/Rosewood tier for Luxury; boutique heritage for slow-pace pairing. Properties matter most when pace is slow and party is small.

Axis 5 · Freedom. How much of each day is scheduled. Tight: guide-led morning + afternoon + curated dinner. Medium: morning anchor + free afternoon. Open: 2 anchors per trip, rest free. Tight suits first-timers; open suits returning visitors at slow pace.

Where you go is the output of pace, party, interests, properties, and freedom. We start with the axes.

Three method anchors

Brief · forms · promises.

Five axes brief

Pace + Party + Interests + Property + Freedom

Every Signature and Bespoke route starts here. Initial conversation extracts these.

Three Journey forms

Signature · Luxury · Bespoke

Signature suits 70%; Luxury for property-led milestones; Bespoke when catalogue cannot bend.

Six promises every booking

Private · Senior guide · Hotel match · Restaurant anchor · Mode discipline · Recovery

See Our Guarantee for operational specifics.

Five design axes at a glance

Each axis with options.

Axis Setting A Setting B Setting C Notes
Pace Hands-on 4/day Cultural 2-3/day Insider 1/day · 3-night min Most overweight hands-on initially
Party Solo / couple Family / friends Multi-gen / milestone Affects pacing + property
Anchors 2-3 max More dilutes We push back on 4+ Concentrate the brief
Property 5-star Signature Aman tier Luxury Boutique heritage Slow Match to pace
Freedom Tight first-timer Medium Open returning visitor Match to experience

Two recent Bespoke briefs

How the axes lock into routes.

Two recent Bespoke briefs and how the axes locked them
Bespoke design

Two recent Bespoke briefs and how the axes locked them

Multi-generation wheelchair family · Bennett · October 2025. Brief locked at: Cultural pace + Multi-gen party + 2 anchors (Forbidden City + Lijiang Naxi square) + Five-star with strict accessibility checking + Tight structure with mid-day rest. The 12-day route designed itself once the axes were locked.

30th anniversary calligraphy couple · Tanaka · May 2026. Brief locked at: Insider pace + Couple + 1 anchor (calligraphy across three traditions) + Aman tier + Open structure. We designed a 14-day route anchored on three master sessions across Beijing, Suzhou, Xi'an, with three nights at each base.

Initial Bespoke conversation free. 2-3 design rounds. 6+ month lead time recommended for fully designed Bespoke.

Open Bespoke Journeys

The design process · four rounds

From inquiry to pre-departure pack.

Round 1 · Brief extraction

Initial conversation 30-45 min

Free

We extract the five-axis brief via questions, not check-boxes. Includes party composition, dietary restrictions, mobility, language preferences, anchor interests, budget range. Output: a one-page brief document we share back.

  • 30-45 min initial call
  • Five-axis extraction
  • One-page brief document
Round 2 · Route proposal

Cities + pace + properties + 3-4 anchor experiences

Strategist time

We propose a route shape with cities, pace, properties, and 3-4 anchor experiences. Pricing range provided. You react and refine; we iterate. Typically 2-3 days from brief to first proposal.

  • Route shape + cities + pace
  • 3-4 anchor experiences
  • Pricing range
Round 3 · Refined detail

Day-by-day + hotels + pricing

Deposit confirms

Refined day-by-day itinerary with specific hotels, specific restaurant anchors, specific guide assignments, specific ICH master sessions. Final pricing. Deposit confirms strategist time and starts inventory holds.

  • Day-by-day specifics
  • Final pricing
  • Deposit confirms calendar
Pre-departure pack

30 days before travel

Logistics + briefing

14 days before travel: rail tickets booked, hotel keys confirmed, restaurant anchors re-confirmed, weather forecast review. 7 days before: full pre-departure document pack (visa reminders, packing brief, route map, daily schedule, guide intro, WhatsApp group).

  • 14-day rail booking
  • 7-day pre-departure pack
  • WhatsApp group + guide intro

Read next

Adjacent pages.

Design Your Journey
READ NEXT

Design Your Journey

The Travel Guide page explaining five design axes in detail.

Travel Guide

Open page
Our Guarantee
READ NEXT

Our Guarantee

Six operational commitments we make on every booking.

Trust

Open page
Bespoke Journeys
READ NEXT

Bespoke Journeys

When the catalogue cannot bend, we design from scratch.

Custom

Open collection

Honest answers about method

How does Bespoke design pricing work?

Initial 30-45 minute conversation free. If we proceed to Round 2 (route proposal), a refundable design deposit confirms strategist time. Final route pricing built from Aman/Rosewood-tier property quotes + senior guide retainer + ICH master fees + transport + logistics. Margin transparent at quote stage.

Can a Signature route be customised?

Yes — light customisation is included on every Signature route (extra nights, hotel category, restaurant preferences, ICH add-on). Restructuring (city changes, length changes, anchor reordering) crosses into Bespoke design — discussed at inquiry.

How long does the design process take?

Signature with light customisation: confirmed within 5-7 days of inquiry. Luxury upgrade: 10-14 days. Fully designed Bespoke: 2-3 weeks from brief to final booking. October peak inventory: confirm 90-120 days ahead minimum.

What does the design conversation actually feel like?

Curious, not pushy. We listen for what's important to you. We ask about your last memorable trip. We dig into anchors. We push back when something feels diffused. We provide honest assessments — including telling some travellers that ChinaTourly may not be the right fit for their brief.

Ready

Send your brief

Initial conversation free. 24-hour response.

Prefer to talk first? hello@chinatourly.com  ·  WhatsApp +1 725 303 6645  ·  A real planner replies within 24 hours.