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ChinaTourly builds private journeys around a small, curated network of hotels, transport operators, guides, and cultural institutions. We work with partners we trust personally — and renew on years of consistent service, not contract terms.
Most agencies sign 200+ vendors to maximise coverage. We sign 60 hotels because more dilutes the curation.
Each partner we sign is one we've personally inspected, hosted with, and renewed for 5+ years. This is why our network feels different.
Two years of walking taught Mr Xu what brochures never could — that the depth China rewards is not on the marquee circuit.
Our partner network is small and curated. We don't sign vendors — we invest in long-term relationships with operators who share our standards on service, integrity, and respect for the traveler.
Parent group operates outbound + inbound across 60+ cities; financial stability and supplier-level access.
Founder's two-year journey on foot defined the brand's commitment to slow, deep travel.
Four partners with complementary expertise. Every booking touched by all four functions.
Before you become a partner, here's what we require.
| Standards · 24/7 reliable phone English-speaking representative | Standards · Direct contracts only (no third-party rate aggregation) | Standards · Same-day issue resolution for any guest problem | Standards · Transparent invoicing (no hidden markup, no commissions to agents) | Standards · Five-year relationship horizon (not single-trip) |
|---|---|---|---|---|
| 2014 | Tea Horse Road walk · 6,000 km | Mr Xu solo on foot | Inner Mongolia to Yunnan | Foundational journey |
| 2018 | Inbound team formed | Four-partner structure | UB Hua Zhi Guan inbound division | Operating start |
| 2023 | 60+ city dispatch | Direct senior-guide network | All major regions covered | Operational scale |
| 2025 | ChinaTourly brand launch | Dedicated inbound site | International English brand | Brand consolidation |
| 2026 | 10,000+ guests served | Cumulative milestone | Repeat-rate >35% | Brand maturity |
A 1,000-year-old courtyard hotel in Xi'an's Hui Quarter we discovered through founder Mr Xu in 2019. Today they hold 30+ private journey nights per year exclusively for our guests — at their own internal rates, not market rates.
Between January 2014 and December 2015, Mr Xu walked solo across Yunnan, Sichuan, Tibet, Qinghai, and Inner Mongolia following the historical Tea Horse Road — the centuries-old corridor traders used to move Yunnan tea bricks into Tibet and beyond. 6,000 kilometres on foot. Some weeks twenty kilometres a day. Some weeks a tea-farming family hosted him for a fortnight while a storm passed.
What he learned shapes ChinaTourly today: that the master tea families south of Hangzhou will host visitors who arrive with the right introduction and the right patience. That a Tibetan monastery cook can sit with a curious guest for an afternoon and explain the entire iconography of the prayer hall. That none of this is on the public tourist circuit. That none of it can be commoditised. That the only operator who can deliver it is one with the supplier relationships and the cultural permission to ask.
Mr Xu's walk produced the supplier network that now anchors ChinaTourly's ICH master sessions and rural ethnic-minority itineraries.
Open Our ApproachYes — UB Hua Zhi Guan International Travel Agency is licensed in Tianjin, with operating history since the early 2010s, ¥150M+ annual revenue, and full Chinese tourism-industry credentials. ChinaTourly is its dedicated inbound private-journey brand launched 2025.
All four partners operate from UB Hua Zhi Guan's Tianjin Tower (Tianjin World Financial Center, Floor 61) headquarters, with regional dispatch coordinators in Beijing, Shanghai, Chengdu, Kunming, Xi'an, and Lhasa.
Founder privacy choice. Full names available in formal contracts and signed booking documents. Surnames only in public-facing brand material — a small concession to the founders' preference for low public profile in exchange for product-first focus.
We're operated from inside China by Chinese partners with direct ten-year supplier relationships, not licensed white-labelled by a Western brand. This affects price (we eliminate the Western intermediary margin), depth (direct supplier means direct master access), and adaptability (decisions made in hours not days).
Send a short proposal: who you are, what you offer, the region you cover, and a recent reference. We review new partners quarterly and prioritise long-term operators over one-off bookings. 24-hour response.
Prefer to talk first? hello@chinatourly.com · WhatsApp +1 725 303 6645 · A real planner replies within 24 hours.
Private journeys through China, crafted by guides who have lived here for decades — we go where the crowd does not.
