Privacy Policy

Privacy Policy

Effective date: 1 January 2026  ·  Last updated: 14 May 2026

ChinaTourly ("we", "us", "our") is operated by ChinaTourly Co., Ltd, headquartered at Floor 61, Tianjin World Financial Center, Tianjin, China. This policy explains how we collect, use, and protect your personal information when you interact with our website at chinatourly.com or enquire about our services.

1. Information We Collect

We collect information you provide directly:

• Name, email address, and phone number when you submit an enquiry
• Travel dates, destination preferences, and group details to build your itinerary
• Passport details and visa information when a booking is confirmed (required by Chinese authorities)
• Payment information — processed by our third-party payment provider; we do not store card numbers

We also collect data automatically via cookies and analytics tools (see Section 5).

2. How We Use Your Information

• To respond to your travel enquiry and design a personalised itinerary
• To confirm and administer your booking, including visa and permit applications
• To communicate journey updates, pre-departure information, and emergency contacts
• To improve our website and services through aggregated analytics
• To send occasional travel inspiration and offers — only with your explicit consent, and unsubscribable at any time

3. Legal Basis for Processing (GDPR)

For visitors from the European Economic Area, our legal bases are: contract performance (to deliver the journey you booked), legitimate interest (to improve our services and prevent fraud), and consent (for marketing communications).

4. Data Sharing

We share personal data only where necessary:

• Ground operators and guides in China — to coordinate your logistics
• Chinese visa authorities — passport/travel data required by law for permit applications
• Hotels and transport providers — name and dates for reservations only
• Payment processors — encrypted transaction data only

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

5. Cookies

We use essential cookies to operate our website, and optional analytics cookies (Google Analytics) to understand how visitors use our site. You can manage cookie preferences via your browser settings. Rejecting optional cookies will not affect your ability to use our services.

6. Data Retention

Enquiry data is retained for 12 months if no booking results. Booking and travel records are retained for 7 years in compliance with Chinese financial regulations. You may request earlier deletion of enquiry data at any time.

7. Your Rights

You have the right to: access your personal data; correct inaccuracies; request deletion (where legally permissible); restrict or object to processing; and data portability. To exercise any of these rights, email hello@chinatourly.com. We will respond within 30 days.

8. Security

We use industry-standard encryption (TLS) for all data in transit and restrict access to personal data to authorised staff on a need-to-know basis. In the unlikely event of a data breach affecting your rights, we will notify you within 72 hours.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will reflect any revisions. Continued use of our website after changes constitutes acceptance.

10. Contact

Privacy questions and data subject requests:
hello@chinatourly.com
Floor 61, Tianjin World Financial Center, Tianjin, China